Lumea
Client
Lumea
Industry
Lifestyle & Retail
Services
Creative
Branding
Overview
Lumea, a lifestyle retail brand, wanted a refresh of their brand identity along with creative visuals for marketing campaigns. The objective was to craft a cohesive, modern brand look and produce engaging design assets that would resonate with their young, style-conscious audience.
Challenge
Inconsistent visual identity across digital and print channels.
Marketing assets lacked originality and visual impact.
Needed a design system that could scale with new product launches.
Approach
Brand Identity: Developed a refined logo system, versatile color palette, and modern typography that gave the brand a bold yet minimal personality.
Creative Assets: Designed social media templates, campaign posters, and packaging visuals that aligned with the refreshed identity.
Guidelines: Delivered a brand toolkit ensuring consistency across marketing, online presence, and physical touchpoints.
