NovaTech
Client
NovaTech
Industry
SaaS / Tech Startup
Services
UI/UX
Branding
Overview
NovaTech is a growing SaaS startup that needed a fresh identity and a user-friendly platform to stand out in a competitive market. The goal was to create a modern brand identity and design a seamless UI/UX for their web application that reflects innovation and trust.
Challenge
Existing branding felt outdated and inconsistent.
The product UI was cluttered, making navigation difficult.
The startup needed to differentiate visually while improving usability.
Approach
Brand Identity: Developed a bold logo, a minimal color palette, and typography that conveyed modern simplicity. Built a complete brand style guide for consistency.
UI/UX Design: Conducted user research and mapped user flows to simplify the experience. Designed wireframes, prototypes, and a clean interface with clear visual hierarchy.
Delivery: Delivered responsive high-fidelity designs and design documentation for developers, ensuring smooth implementation.

