NovaTech

Client

NovaTech

Industry

SaaS / Tech Startup

Services

UI/UX

Branding

Overview

NovaTech is a growing SaaS startup that needed a fresh identity and a user-friendly platform to stand out in a competitive market. The goal was to create a modern brand identity and design a seamless UI/UX for their web application that reflects innovation and trust.

Challenge

  • Existing branding felt outdated and inconsistent.

  • The product UI was cluttered, making navigation difficult.

  • The startup needed to differentiate visually while improving usability.

Approach

  • Brand Identity: Developed a bold logo, a minimal color palette, and typography that conveyed modern simplicity. Built a complete brand style guide for consistency.

  • UI/UX Design: Conducted user research and mapped user flows to simplify the experience. Designed wireframes, prototypes, and a clean interface with clear visual hierarchy.

  • Delivery: Delivered responsive high-fidelity designs and design documentation for developers, ensuring smooth implementation.

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